Laminated flooring (laminated composite flooring) still has strong competitiveness in the current flooring market, especially in the mid-to-low-end market and engineering decoration field.

(1) Price advantage, high cost performance

Price range: usually 50~200 yuan/㎡ (ordinary model), much lower than solid wood flooring (300~1000 yuan/㎡) and high-end solid wood composite flooring (200~600 yuan/㎡).

Suitable groups: home decoration with limited budget, rental housing, commercial space (such as offices, shopping malls).

(2) Wear-resistant and durable, suitable for high-traffic areas

High wear resistance (AC3~AC5 level), more scratch-resistant than solid wood and solid wood composite flooring, suitable for high-frequency use scenarios such as living rooms, corridors, shops, etc.

Strong stability, not easy to deform, suitable for floor heating environment (special floor heating model must be selected).

(3) Rich colors and diverse styles

Can imitate a variety of textures such as solid wood, marble, cement, metal, etc., to meet different decoration needs such as modern, simple, and industrial style.

There is no color difference problem of solid wood, and the paving effect is uniform.

(4) Easy installation and simple maintenance

Lock-type installation, no need for keel or glue, fast construction, and even DIY.

Daily cleaning only requires vacuuming + slightly damp mopping, no waxing or polishing, and low maintenance cost.

(5) High proportion of engineering channels

Developers use laminate flooring in large quantities in fine-decorated houses, hotels, office buildings and other engineering projects because of its controllable cost and stable supply.

2. Competitive challenges faced by laminate flooring

Although laminate flooring still has a market, it has been impacted by the following products in recent years:

(1) The rise of solid wood composite flooring

Advantages: The foot feel is closer to solid wood, more environmentally friendly (pure solid wood surface), suitable for mid-to-high-end home decoration.

Challenges: The price is still higher than laminate flooring (200~600 yuan/㎡), but consumers' demand for health and environmental protection is growing, and some users are turning to solid wood composite.

(2) Impact of SPC flooring (waterproof flooring)

Advantages: 100% waterproof (laminate flooring is afraid of water), zero formaldehyde, thinner (4-6mm), suitable for humid areas such as kitchens, bathrooms, basements, etc.

Challenges: The price is close to that of laminate flooring (80~200 yuan/㎡), grabbing part of the market share.

(3) Consumers' environmental awareness is increasing

The base material (HDF) of laminate flooring contains glue, and inferior products may exceed the formaldehyde standard, while ENF grade (≤0.025mg/m³) high-end laminate flooring has a higher cost.

Some consumers turn to pure solid wood, solid wood composite or SPC flooring in pursuit of more environmentally friendly options.

(4) Consumption upgrade, high-end market is seized

In first- and second-tier cities, mid- and high-end users prefer solid wood composite, imported laminate flooring or SPC flooring, and ordinary laminate flooring is regarded as a "low-end product".